Neue Haas Grotesk

Once Lost in Translation, A Classic Properly Revived.

The digital version of Helvetica that everyone knows and uses today is quite different from the typeface’s pre-digital design from 1957. Originally released as Neue Haas Grotesk, many of the features that made it a Modernist favorite have been lost in translation over the years from one typesetting technology to the next.

Hats of to Type designer Christian Schwartz, who has made an excellent job bringing back the original Neue Haas Grotesk, much improved in its new digital form.

You can read more about Neue Haas Grotesk here